Too Good To Waste?
On 5 October 2011, the Sustainable Restaurant Association (SRA) officially launches its new 'Too Good To Waste' campaign in London.
A double decker bus will be on hand to represent a third of the annual food waste produced by the average UK restaurant. Lunch will be served in special biodegradable 'doggy' boxes (see photo). The SRA is giving away 25,000 of these to encourage diners to take their left-overs home.
It will be interesting to see how well the 'Too Good To Waste' campaign is received by diners. According to the SRA's research, 50% of consumers are either too embarrassed to ask for doggy bags in restaurants or think that they aren't allowed to let diners take food home. However, fewer than one in 10 said they would choose not to take left-overs with them if a restaurant offered a container.
At Lussmanns (SRA members since 2010), we aim to be sustainable and keep food waste to a minimum by serving appropriate portion sizes. It's impossible to please everyone, as appetites differ, but your feedback helps a lot. If you'd like to take left-overs home, please ask but don't feel obliged as all our food slops are anaerobically composted to provide electricity for the National Grid. So your left-overs are someone else's power!
The team at Lussmanns